The Share the Path Campaign consists of paid advertising campaigns on digital platforms such as Facebook, Google AdWords and Twitter. The campaigns will run in 2 week flights, alternating platforms until September 30.
NCC’s promoted content consists of 5 and 15 second educational videos of the different codes of conduct as well as display ads driving traffic and awareness to their Share the Path webpage. You can find their 1 minute video and in depth Code of Conduct here. All of the campaigns drive back to this page.
Lastly, they have organic Facebook and Twitter posts programmed throughout the summer and have put up 11 x 17 laminated posters of the Code of Conduct in various billboards across the downtown core pathways and the Greenbelt.
Remember to share to pathway
The rules are:
- Yield to pedestrians
- Ring bell when passing
- Max speed is 20 km/h